Celebrating Women Who Redefine Floristry: Four Icons Shaping the Floral Industry

Floristry is not just about flowers—it’s about vision, creativity, and a unique kind of artistry that transcends the petals and leaves. As we approach International Women’s Day (March 8), there’s no better time to highlight the women who have truly redefined what it means to work with flowers. From the creators of lush, garden-inspired designs […]

Love out loud: The art of gifting love in full bloom

Gifting flowers for Valentine’s Day is a timeless and cherished tradition. There’s something special about receiving a gorgeous bouquet that never fails to bring joy! (And with so many beautiful options, there’s a perfect bloom for everyone—even beyond roses.) Whether you’re treating yourself or surprising someone special, both deserve a bouquet as unique as they […]

WEDDING COLOR TRENDS YOU MUST KNOW!

We’re halfway through the year, and you know what that means: wedding season is in full bloom—and it’s all about color. Whether you’re working with florists, planners, or directly with couples, you’re probably hearing the same thing over and over: “We want something different. Something us.” Color is doing something exciting this year. It’s not […]